Key Opinion Leader Identification and Engagement in Support of a Female Hormonal Contraceptive
Situation
Across healthcare and in the crowded marketplace of female hormonal contraceptives, key opinion leaders (KOLs) shape therapeutic discourse from the national to local levels. A critical element of brand success includes a successful, sustained, strategic KOL engagement plan. A fundamental step in that process is identifying KOLs and ascertaining their spheres of influence.
Challenge
With KOL identification, the inherent challenge is finding a comprehensive list of potential KOLs that is also accessible and manageable – or in other words, a means to find the right KOLs that may be engaged in the most appropriate way.
Solution
Ardelis Health has developed a propriety methodology using data analytics that captures a comprehensive list of potential national and regional KOLs and rising stars in their field and defines specific expertise and influence networks.
Results
To support the launch of a new female hormonal contraceptive into a crowded market, Ardelis Health utilized our proprietary KOL mapping analysis to identify KOLs and understand how the group communicated information.
- Captured the universe of KOLs
- Confirmed KOLs previously identified by the commercial and medical teams
- Identified additional KOLs and rising stars
- Used a quantitative-based social network analysis to reveal professional and collegial networks and create a model for efficient information delivery
By applying the results of analysis, KOLs were rapidly engaged to help share important brand and disease state communications, streamline information delivery, and kick-start the launch of a new contraceptive.
KOL Identification and Engagement
Full-service Brand Launch Support
Defining Market Potential To Attract Partners and Investors
Coalescing Stakeholders To Improve Public Health
Market Shaping To Drive Behavioral Change
TRUSTED BY (AMONG OTHERS)
